Issue 6, August 2026 – Vita Enterprises
As second-generation business owners taking over the helm of Vita Enterprises and Vita Group respectively, Mr Bobby Sim and Ms Sim Pei Zi recognised that growing the family business required more than managing day-to-day operations – it called for strategic thinking and a clear vision for the future.
Vita Enterprises specialises in marine ship repair, with expertise in mechanical, piping and engine works, while Vita Group supplies plywood products for the furniture, doors, packaging and construction industries across Singapore, Malaysia and other overseas markets.
The Enterprise Leadership for Transformation (ELT) by SMU programme helped both leaders to “zoom out”, see the bigger picture and lead with greater purpose. For Ms Sim, the one-to-one coaching sessions were especially valuable in keeping her focused and remaining aligned with her long-term goals. For Mr Sim, the Business Growth Plan gave the company “a much clearer direction” on where it was heading, what needed to be achieved and how to better leverage its strengths while addressing areas for improvement.
Are you also looking to expand your business with greater clarity? Watch how the ELT programme helped these SME leaders transform reflection into action and a clearer roadmap for sustainable growth.