The UOB-SMU Asian Enterprise Institute’s flagship programme, the SME Consulting Programme (SCP), focuses on experiential learning, wherein SMU student consultants, guided by experienced Project Advisors, help SMEs solve business problems. View more
UOB-SMU AEI has partnered with Google on Go Global, an initiative aimed at supporting Singapore SMEs to export your businesses internationally.
Visit Go Global to find out how we are able to assist your business to go places!
For more information about the SME Learning Portal, contact us at: uobsmuaei@smu.edu.sg
To know more about the SME Consulting Programme we offer, please click HERE
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Through the SME Consulting Programme (SCP), Performance Recognition has learnt to leverage on the digital space to increase its sales leads and brand exposure. Mr Tan Teck Beng, Director, shares how the online marketing strategies project has benefited the company.
Issue 20, April 2019
Benefits of Marketing Automation And Why It Matters To You
Utilizing marketing automation software, is not the same as getting your business digital ready.
Category: SME Column
Multi-Year Development Study,
Web Report 1 (June 2016)
In March 2013, SPRING Singapore and the UOB-SMU Asian Enterprise Institute commissioned a Multi-year Talent Development Study - conducted by Hay Group and Singapore Management University - to track the progress and effectiveness of the various talent management programmes introduced by SPRING Singapore as well as to gain insights in year-on-year trends in talent attraction and engagement in SMEs.
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The Marketing Toolkit is an online resource that aims to introduce and educate SMEs the fundamentals of marketing as well as provide self-help tips and templates for simple implementation.
Category: Toolkit
The statistics may vary across jurisdictions, but the underlying fact remains – not many start-ups survive beyond five years, and even fewer make it past the 10-year mark.
