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SME Development Series
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Short Chat with the Boss
Episode 32, November 2021
mtm labo
When Ms Kelly Keak, Managing Director of mtm labo decided to explore an implementation project under UOB-SMU AEI’s flagship SME Consulting Programme Plus (SCP+), she knows with certainty that the scope and project outcome would be customised to her needs and requirements.
Watch the interview video here »
Category: Video ClipsSME Column
Issue 30, October 2021
Common Pitfalls In Deploying Marketing Automation
Marketing automation provides businesses with the ability to create a more personalised experience for customers.
In this third part series on the topic of Martech and Automation, Ms. Frieda Lee, Founder and Director of 42metrics.co, gave a candid run over of the reality and friction when execution deviates from vision.
Category: SME ColumneBulletin
Issue 43, December 2021
Firmly Fixed on Growth
In this eBulletin, we featured two SMEs' who after recognising the importance of connecting with their target audience through the most effective channels to strengthen their brands, and consequently, their sustainability and revenue streams, made a strategic move to kick-start their consulting journey with UOB-SMU AEI. The project outcomes are more than rewarding...read more.
Category: eBulletinApplied Research
Multi-Year Development Study,
Web Report 1 (June 2016)
In March 2013, SPRING Singapore and the UOB-SMU Asian Enterprise Institute commissioned a Multi-year Talent Development Study - conducted by Hay Group and Singapore Management University - to track the progress and effectiveness of the various talent management programmes introduced by SPRING Singapore as well as to gain insights in year-on-year trends in talent attraction and engagement in SMEs.
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Category: Applied ResearchMarketing Toolkit
The Marketing Toolkit is an online resource that aims to introduce and educate SMEs the fundamentals of marketing as well as provide self-help tips and templates for simple implementation.
Category: ToolkitSME Showcase
Issue 7, July 2021
Resilience in a Time of Disruption
As the coronavirus continues to wreak havoc across industries and geographies, enterprises would need to tap on all their resources to achieve sustainability. The two featured SMEs have done so by being agile and adaptable as they planned and implemented innovative solutions to keep them going.
Category: SME Showcase