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Episode 31, August 2021
N & N Pte. Ltd.
Mr Ng Woon Song, Director of N & N Pte. Ltd. recalled his dad's past experience with the SARS outbreak and how it kick-started its herbal tea family business. Nearly two decades later, the leadership team turned to UOB-SMU AEI's signature SME Consulting Programme (SCP) and launched a Digital Marketing project to ideate online strategies that could be quickly implemented during the COVID global pandemic. Watch the interview video here »Category: Video Clips
Issue 30, October 2021
Common Pitfalls In Deploying Marketing Automation
Marketing automation, apart from creating efficiencies, also provides businesses with the ability to create a more personalised experience for customers.
In this third part series on the topic of Martech and Automation, Ms. Frieda Lee, Founder and Director of 42metrics.co, gave a candid run over of the reality and friction when execution deviates from vision.Category: SME Column
Issue 42, September 2021
A Different Way of Marketing
In this eBulletin, we showcase how two businesses were given a head start in their digital marketing efforts through the UOB-SMU Asian Enterprise Institute’s hallmark SME Consulting Programme (SCP). Both SMEs had opted for the SCP+. In this extended version of the SCP, the consulting teams proceeded to the implementation phase, where they designed and launched targeted, online mini campaigns for the SMEs.Category: eBulletin
Multi-Year Development Study,
Web Report 1 (June 2016)
In March 2013, SPRING Singapore and the UOB-SMU Asian Enterprise Institute commissioned a Multi-year Talent Development Study - conducted by Hay Group and Singapore Management University - to track the progress and effectiveness of the various talent management programmes introduced by SPRING Singapore as well as to gain insights in year-on-year trends in talent attraction and engagement in SMEs.
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Issue 7, July 2021
Resilience in a Time of Disruption
As the coronavirus continues to wreak havoc across industries and geographies, enterprises would need to tap on all their resources to achieve sustainability. The two featured SMEs have done so by being agile and adaptable as they planned and implemented innovative solutions to keep them going.Category: SME Showcase