Serving up a fresh strategy for growth

Like a cherished family recipe that has been refined over generations, Kate’s Catering continues to evolve. Since its establishment in 1986, this Singapore-based caterer has built a reputation for quality and customisation guided by the tagline, “The Way You Want It”. However, in a rapidly changing market, the company recognises that standing out requires more than good food alone. It demands strategic positioning and an updated brand identity. With increasing competition and changes in consumer preferences, the SME has also faced several challenges in expanding its corporate catering segment. 

Recognising the need for adaptation, the company subsequently partnered with the UOB-SMU Asian Enterprise Institute’s SME Consulting Programme (SCP). Through in-depth market surveys and detailed analysis based on scientific methodologies, the SCP’s student-consultant team identified key areas for further development. These areas included brand repositioning, digital enhancements and customer engagement strategies.

With fresh insights and plans that blend tradition and innovation, Kate’s Catering is now setting the table for sustained business success ¬– one thoughtfully crafted experience at a time. 

If your organisation too is considering a strategic refresh as well, let’s talk! Reach out to us to discuss further.