2021 Social Media Trends Report
If 2020 taught us anything, it is that the future has never been so unpredictable.
Conversations That Matter—Digital Trends Worth Remembering From 2020
Let’s face it. 2020 was hard. No one could have imagined a pandemic would arrive and change the way we do pretty much everything in our lives.
Communications That Change Behavior
In a time when human behavior has shifted perhaps more dramatically in a short period of time than ever before, the study of how and why people do the things they do has never…
Conversations That Matter—The Quarantini: Beverage Brands Finding New Meaning During Covid
One year into the pandemic, our social lives have experienced a significant shift.
Conversations That Matter—Building Business Resilience in the New Age of Retail
Retailers have long considered the value and prospects of innovating the way consumers shop in order to stand out from the competition...
Digital Health Trends for 2021
There is no doubt that 2020 brought health and wellness to the forefront of nearly every conversation.
What Advertising Can Learn From Evolutionary Psychology
There is an important debate within advertising, centered around ‘standardization’ versus ‘adaptation’.
Conversations That Matter—Keeping it Real With Gen Z
Gen Z has broken many norms.
Conversations That Matter—Ogilvy Consulting 2021 Trends Report
If you’re trying to take advantage of a trend now, you’re probably already too late.
The Growth of Chinese Digital Disruptors
A popular Chinese quote from The Art of War says: “Just as water retains no constant shape, so in warfare there are no constant conditions.”
