In the past, digital marketing was seen as an IT responsibility - managing websites and search engines was not the responsibility of the typical marketer. Today, with more people spending time online for work and entertainment, digital media is part of our daily lives. Even traditional media advertisements invite customers to visit a website for information and interaction.
What this means to a marketer is that online marketing is now one of the key mediums a business can use to promote its business to the large local and international web savvy audience.
This module will provide you with sufficient understanding of the digital medium so that you can enhance your marketing efforts.