Is it important to you to invest your money and efforts in opportunities that offer the best returns?

Don’t start a new business venture on a hunch. Before you venture into a new market or decide to develop a new product, do a thorough and objective evaluation of its market potential. An analysis of pertinent factors such as environmental forces, market trends, entry barriers, competition and the risks and opportunities will help you make an informed decision.

In this module, you will learn to evaluate the potential and attractiveness of new markets, both local and overseas, in today’s complex and dynamic environment.