Do your marketing communication efforts work together in a way that attract sales leads and turn them into customers?

It is increasingly tough in today’s competitive environment to attract sales leads to your organisation and close more sales. It is critical for you to explore and integrate the various promotion components to attract sales leads, then following through to convert them into customers.

Your sales and marketing results will be enhanced through a better understanding of what a promotion plan is and how it works.

In this module, you will learn to develop a promotional plan to create brand awareness and generate sales.