How do you gain awareness and favour in the eyes of your target customers? How do you ensure that they remember you when they need a product like yours?

Public relations allow companies to connect with the community and build goodwill for their businesses. It can put your company in a favorable position to enter new markets. Most importantly, it helps you gain credibility in the eyes of decision makers.

Advertising helps you to get your message out to consumers and spell out the benefits they will receive from using your products and services.

In this module, you will learn how to use public relations and advertising to gain consumer approval and attention.