Your brand is the identity of your company and products. It is made up of goodwill, reputation and public perception of how your brand is different. The better this differentiation is communicated, the more your brand will stand out among its competitors.
Your brand provides the cornerstone that customers seek in their decision making process, choosing you over your competition and sometimes paying a premium for it.
In this module, you will learn about branding, what it can do for you and how to go about doing it.