Articles

Loyalty: It's Not Just for Programs Anymore

2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both our personal and work lives.

2021 Singles' Day Insights: Brand Building in the New Consumer Era

Once a tongue-in-cheek celebration for the uncoupled, Singles’ Day has over the past 12 years evolved into a true social phenomenon with refined commercial mechanisms.

The Post Digital Transformation Age: Standing Out From Sameness

Advancements most brands have made during the pandemic brought the digital transformation era to a close. Now, we are swiftly entering the post-digital transformation age.

PR and the Product Lifecycle: Go Beyond the Launch

Make a splash. Turn heads. Cause a stir. For many products in the pharma space, many Public Relations (PR) efforts seem to focus on a product’s big debut—the launch.

Ogilvy On—The Future-Facing Marketing Organization

As brands and businesses gradually come out of the COVID era, everyone is still grappling with the business, political, environmental, and societal changes of the last 18 months.

How Brands Can Shape the Metaverse to their Advantage

​​​​​​​By now, you have probably heard something about the metaverse. Maybe you’ve heard it referred to as “the new internet”.

Is Your Brand on Mute?

We live in a screen-optional world. That may seem incongruous given society’s obsession with screen-time and emphasis on visual entertainment, but it’s true.

Designed to Win: Making an Impact at the Intersection of Design, Advertising, and Strategy

Within the marketing industry, design and advertising can be treated like oil and water. While the practices are inherently linked, certain marketers and brands do not use them…

The Future of Retail Brands in Motion

We were all there. The world seemingly came to a halt in the early days of the COVID-19 pandemic. Except it never quite did. Instead, the world came to us.

Total Loyalty: More Human and More Creative Than Ever

The future of loyalty is more human and more creative than ever.


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