Articles

Beyond Brands: Why People are Key to Sustainability

Behavior change has the power to solve climate change. As the Intergovernmental Panel on Climate Change has recognized, 40-70% of emissions cuts will come from people changing…

Optimize Your CX With Zero-Party Data Collection

​​​​​​​What is zero-party data, how is it different from other data collection, why is it so valuable, and how do you start collecting it?

The Real, the Unreal, and the Reinvented

Discussion of artificial intelligence is dominated by two conflicting dialogues.

The Future of Customer Loyalty

In the brand world, loyalty is often referred to as a "value exchange". It's an undoubtedly accurate description: the customer gives up some level of data to the company and in…

Healing Over Hope - 5 Shifts for Impact in a Fight or Flight World

Since we rang in the 2020s, “trends” have metamorphosed faster than it takes to get on board for them. One day you hop on the trend, the next you are already behind the times.

Influencing Business: The Global Rise of B2B Influencer Marketing

With influencer marketing stereotyped by many as a consumer tool, the B2B world has largely written off collaborating with Influencers. As a result, B2B has been slower to accept…

Flashover: Creativity, Business, and Society in the Age of AI

AI will fundamentally change advertising and marketing, industry verticals, and society at large.

Has Meta's Twitter Answer Arrived? Threads at a Glance

The rumors over the last two months have been confirmed: as of today, Meta's new text-based app, called Threads, is now available for free download in more than 100 countries from…

Investing in Your Employees is Investing in Your Brand

Every year, organizations spend billions of dollars to create and sustain positive brand perceptions. That includes consumer advertising, public relations, social media and…

Ogilvy On—The Future of Data

Nearly three-quarters of digital media is now addressable, and that’s expected to rise to 80% by 2025.


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