Loyalty Trends 2024: Building Brand Devotion
Our loyalty experts at The Lacek Group dusted off their crystal balls (which is to say, they mined decades of combined insights and innovative thinking) to collect and analyze the…
Ogilvy's 2024 Trends Reports
2024 promises to be a consequential year. Amidst the uncertainty, experts across the Ogilvy network have identified key trends and insights that will help brands prepare to make…
The Future of Consumer Experience: Integrating NFC with NFTs for Enhanced Brand Interaction
In the fast-evolving landscape of digital marketing, the deliberate crafting of a brand's narrative has never been more critical.
Social Media Trends 2024: A Culture-First Reset for Brands on Social
2024 marks the 30th anniversary of Italy’s Roberto Baggio missing a penalty winner against Brazil in the 1994 World Cup finals. During the event’s opening ceremony, the American…
The Support Gap: How Financial Services Brands Can Win with Gen Z
The Support Gap: How Financial Services Brands Can Win with Gen Z
6 Trends Revolutionizing Media in 2024
As we forge ahead into 2024, the media landscape is teeming with innovation and evolution.
Beyond Brands: Why People are Key to Sustainability
Behavior change has the power to solve climate change. As the Intergovernmental Panel on Climate Change has recognized, 40-70% of emissions cuts will come from people changing…
Optimize Your CX With Zero-Party Data Collection
What is zero-party data, how is it different from other data collection, why is it so valuable, and how do you start collecting it?
The Real, the Unreal, and the Reinvented
Discussion of artificial intelligence is dominated by two conflicting dialogues.
Healing Over Hope - 5 Shifts for Impact in a Fight or Flight World
Since we rang in the 2020s, “trends” have metamorphosed faster than it takes to get on board for them. One day you hop on the trend, the next you are already behind the times.
