by Chris Celletti
The Behavioral Science Annual 2024 is here, and it's packed with BeSci breakthroughs that deliver behavioral changes for the stickiest challenges on the planet.
On the latest edition of Ogilvy On, Dan Bennett, UK Lead & Partner at Ogilvy Consulting’s Behavioral Science Practice and his expert team of Behavioral Scientists dove into some of the cases within the Annual and presented a new way of seeing and approaching the biggest challenges.
Watch the session in its entirety above and don't forget to download and read The Annual 2024.
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Chris Celletti is the Global Editor for Ogilvy and is based in New York. He joined the agency in 2012.