How Brands Can Swim Against the Inflation Stream
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a recession shock” are just a handful of ways we’ve been bombarded with…
Ogilvy Brand Impact Index
Ogilvy’s stated mission is to inspire brands and people to make an impact.
Ogilvy On: Digital Empathy — Can Virtual Interactions Create Meaningful Connections?
The Metaverse. NFTs. AI Influencers. There’s no small amount of hype around these new forms of digital engagement. But how should brands use these tools to influence people…
Getting Future-Ready with Marketing Transformation
From navigating the metaverse to marketing to machines, data science to behavioral science, and real-time insight to real-time content marketing; CMOs must continue to evolve…
The Shift from Image to Impact: How Brands Are Creating an Antidote to Apathy
Since the dawn of advertising, brands have tried to attach themselves to cultural trends. When brands see something catch the attention of their target audience, they figure it…
Sustainability Communications Need to Get Real
Despite a growing increase in conversation around action on sustainability issues from corporations, brands and the media - the environmental and social issues being addressed…
Maximize the Potential of Your Customer Experience Investments
Customer Experience (CX) is critical to every organization’s success. It impacts the ability to generate revenue, reduce costs, mobilize employees and foster customer loyalty.
Our Actions Matter: Planning for Positive Impact
Last year’s United Nations Climate Change Conference—commonly referred to as COP26—was billed as perhaps our best chance to avoid climate catastrophe.
Value-Based Innovation: How Brands Can Thrive in Times of Inflation
By April 2022 few of us in the business world need reminding that the UK is experiencing its worst inflation in decades, or that wage stagnation and higher NI taxes are…
Sustainable CX: The Journey to Creating Sustainable, Inclusive, Lasting Business Growth
The biggest challenge faced by organizations today is how to continue to grow and make a profit while prioritizing being a responsible global citizen.
