PR and the Product Lifecycle: Go Beyond the Launch
Make a splash. Turn heads. Cause a stir. For many products in the pharma space, many Public Relations (PR) efforts seem to focus on a product’s big debut—the launch.
Ogilvy On—The Future-Facing Marketing Organization
As brands and businesses gradually come out of the COVID era, everyone is still grappling with the business, political, environmental, and societal changes of the last 18 months.
How Brands Can Shape the Metaverse to their Advantage
By now, you have probably heard something about the metaverse. Maybe you’ve heard it referred to as “the new internet”.
Is Your Brand on Mute?
We live in a screen-optional world. That may seem incongruous given society’s obsession with screen-time and emphasis on visual entertainment, but it’s true.
Designed to Win: Making an Impact at the Intersection of Design, Advertising, and Strategy
Within the marketing industry, design and advertising can be treated like oil and water. While the practices are inherently linked, certain marketers and brands do not use them…
The Future of Retail Brands in Motion
We were all there. The world seemingly came to a halt in the early days of the COVID-19 pandemic. Except it never quite did. Instead, the world came to us.
Hope Creates Impact: Six Shifts From The Intersection of Culture and Commerce
Our new report "Hope Creates Impact: Six Shifts From the Intersection of Culture and Commerce" defines and analyzes each of these shifts and how brands have responded to them to…
The Great Discontent: Why Companies Must Listen and Respond to Workers
In August 2021, even as the Delta variant of the SARS-Co-V-2 pandemic ploughed its way through the world, it seemed as if every economic indicator pointed in a positive direction.
Total Loyalty: More Human and More Creative Than Ever
The future of loyalty is more human and more creative than ever.
Driving Growth With D2C: Defining Your Brand Through Data and Experience
The rise of digital commerce is already transforming how customers in Southeast Asia shop, and the trend is accelerating.
