Unlocking 500% Opportunity: How Brand Equity Powers Breakout Commerce Experiences
What percentage of brands could disappear overnight without notice? According to Elite Business Magazine, that number is an astounding 74%.
Borderless Retail: Riding the Wave of Returning Customers
What we all suspected has come true. The pandemic fundamentally changed how consumers shop and purchase and the numbers prove it.
How Brands Can Navigate the NFTs Revolution
Early last year, NFTs (non-fungible tokens) became, along with “metaverse”, one of the most popular and talked about terms in the technology and business worlds. Today, an entire…
Business and Growth Trends 2022
As we entered 2021, the most optimistic among us believed that Covid would be squarely in the rear-view mirror by now.
Influencer Trends You Should Care About in 2022
Having matured into adolescence, and grown in size, influence is still defining itself within the world, jockeying for position among more established routes to consumers.
Ogilvy On—2022 Influencer Trends You Should Care About
Influence has changed the way brands build relationships and interact with their customers.
PR and the Product Lifecycle: Prepping For Product Launch
12/03/2021 by Michael DiSalvo
Loyalty: It's Not Just for Programs Anymore
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both our personal and work lives.
2021 Singles' Day Insights: Brand Building in the New Consumer Era
Once a tongue-in-cheek celebration for the uncoupled, Singles’ Day has over the past 12 years evolved into a true social phenomenon with refined commercial mechanisms.
The Post Digital Transformation Age: Standing Out From Sameness
Advancements most brands have made during the pandemic brought the digital transformation era to a close. Now, we are swiftly entering the post-digital transformation age.
