How Brands Can Help Build the Metaverse Responsibly
With billions of dollars in the pipeline and the most prominent tech voices trying to imagine what the future holds in the era of the metaverse, a crucial question arises:…
Growth for Growth: How Can We Help the Food Industry Accelerate Their Efforts Against Malnutrition?
Ogilvy Consulting is part of the #GrowthforGrowth team which has brought together five years of learning to provide a curated selection of tools and resources to help overcome…
The Changing Look of Loyalty
Loyalty programs have long been considered an essential part of a well-rounded loyalty strategy, and they can drive significant business results.
How Smart Stores Can Delight Customers
The development of e-commerce is progressively threatening the future of traditional retail stores, and the impact of the COVID-19 pandemic is depleting store traffic.
The Future of B2B: The Adaptive Business
Accelerated by the COVID-19 pandemic, but brewing for years prior, customer expectations are changing, supplier dynamics are in flux, sales organizations are set for a remix, and…
The Importance of CDPs in Today's Consumer-Driven World
The line between CTOs and CMOs continues to blur. This not only means better, more personalized experiences for customers, but it also means more audience understanding, greater…
In a World Full of Complications, Let Get Back to the Basics
Customer expectations have reached an all-time high, especially when it comes to digital interactions.
Ogilvy On: Total Loyalty—More Human and Creative Than Ever
The future of loyalty isn't about points, miles, and sales—it's much bigger than that. It's about creating brand advocates and inviting them to feel a part of something greater.
Going Early in the Metaverse: A Key Strategy to Drive Growth in the Future
Think back in time to when Facebook or Google first opened their advertising platforms to the public and customer acquisition costs were represented by cents instead of dollars.
Social Media Trends 2022
In all fairness, 2021 kept us marketers and consumers entertained, to say the least. It will position itself in the history books as the breakout year into the new normal, but…
