by Julie Bustos and Michelle Wildenauer
The future of loyalty isn't about points, miles, and sales—it's much bigger than that. It's about creating brand advocates and inviting them to feel a part of something greater. It's about inspiring people, involving them, and rewarding them. It's about making them feel good every single time they experience your brand.
This isn't loyalty squared up in a new frame. This is honest-to-goodness new loyalty. And for brands that recognize loyalty's future, these changes bring enormous opportunities.
In Ogilvy On: Total Loyalty, The Future of Loyalty Is More Human & Creative Than Ever, the Lacek Group’s Senior VP of Marketing Innovation Julie Bustos and Senior VP of Strategic Services Michelle Wildenauer go deep on how new thinking around loyalty, from personalized full-funnel experience to measuring customer behaviors and emotion can unlock opportunities for all brands.
Watch the session above, and read the report Total Loyalty: More Human and Creative Than Ever.
The session covers:
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How customer expectations are evolving and how brands can meet them
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Leading trends in loyalty and how to apply them to your loyalty strategy
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Components of Total Loyalty and how to activate them
Julie Bustos is Senior Vice President, Technology Services at The Lacek Group.
Michelle Wildenauer is Senior Vice President, Strategic Services at The Lacek Group.
