The Marketing Toolkit is an online resource that aims to introduce and educate SMEs the fundamentals of marketing as well as provide self-help tips and templates for simple implementation. SMEs can register to learn how to tap on conventional marketing as well as ecommerce marketing and social media to enhance their online business presence and better connect with the customers.

With the support of Enterprise Singapore, the UOB-SMU Asian Enterprise Institute has commissioned content partner Ogilvy & Mather to enhance the Marketing Toolkit for SMEs.