Extreme Fandom: How Social Has Broken the Walls Between Brands and Fans
Passionate celebrity obsession has been around for decades, but where this sort of behavior was once regarded as a little deranged, The New York Times says it’s now a mainstream …
The Light at the End of the Tunnel: Marketing to Seniors
For two decades, periodic updates on aging trends in the developed world would elicit spasms of superficial coverage about a surge in trout fishing or recipes for more easily …
Know Your Audience: Converting Anonymous Users in a Cookie-Free World
When Google announced in 2020 that it planned to phase out third-party cookies in its industry leading Chrome browser, the news had an immediate ripple effect across the…
Fashion: An Early Lens Into Culture
Regardless of what industry or category your brand sits in, fashion is relevant to you.
Ogilvy On—Are Purpose and Culture Missing From Your Digital Transformation?
Watch above as Ogilvy’s Employee Experience experts provide an in-depth session on how organizations can shift to where leadership enables learning over results, employees are…
5 Ways a Metaverse Experience Can Enhance your Brand Ecosystem
It’s hard to open your LinkedIn, Twitter, or any marketing blog without seeing the latest marketing buzz word “metaverse” front and center. We know today that the simplest…
Who's Really Transforming in Your Digital Transformation? (Hint: It's Your Employees)
Failure for digital transformations seems almost unavoidable. Where defined as “not meeting original objectives,” failed digital transformations happen at a rate that ranges…
Big Ideas From the Big Game
With the biggest advertising event of the year behind us, Strategy Director Aakriti Goel, Associate Strategy Director Elise Alverson and Junior Strategist Lauren Neff reflect on…
The Ogilvy Health Social Check-Up 2023
It comes as no surprise that 2022 marked a pivotal moment in social media use. From Elon Musk’s takeover of Twitter to the unstoppable rise of TikTok and the proliferation of…
Social Media Trends 2023
First up, the disclaimer. Trend spotting is notoriously selective, subjective and vulnerable to the sideswipes of unforeseen events. This report is no exception.
