Fashion: An Early Lens Into Culture

by Lauren Neff

Abstract Ogilvy illustration of black and white shapes against gray background


Regardless of what industry or category your brand sits in, fashion is relevant to you.

That's because fashion is an early lens into culture. Fashion gives us a glimpse into how humans are feeling at a point in time, allowing us to tailor our work to appeal to current human sentiment. What can the core trends at the heart of the runway teach us about the emotional state of the world?

We put together a look at the key takeaways from the just-passed New York Fashion Week that are relevant to all brands.

Download "Fashion: An Early Lens Into Culture" here.

 

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Lauren Neff is a Junior Strategist at Ogilvy.


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