Big Ideas From the Big Game

by Lauren Neff, Aakriti Goel and Elise Alverson

Abstract illustration of Black Roman Numerals LVII against a pink background


With the biggest advertising event of the year behind us, Strategy Director Aakriti Goel, Associate Strategy Director Elise Alverson and Junior Strategist Lauren Neff reflect on the game’s advertising playbook: what works, what doesn’t, and how brands threw out the playbook to break through the noise.

Click here to download and read our takeaways from this year's big game spots.

 

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Lauren Neff is a Junior Strategist at Ogilvy.

Aakriti Goel is Strategy Director at Ogilvy in Chicago.

Elise Alverson is an Associate Strategy Director at Ogilvy Chicago.


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