by Dayoan Daumont
The Metaverse. NFTs. AI Influencers. There’s no small amount of hype around these new forms of digital engagement. But how should brands use these tools to influence people effectively, and with empathy?
In Ogilvy On: Digital Empathy — Can Virtual Interactions Create Meaningful Connections?, our experts shared how brands can successfully deploy digital humans, digital possessions, and digital spaces to engage communities and craft stories and experiences which create positive impact for consumers and brands.
Emily Poon President, Public Relations & Influence, Ogilvy Asia, Andreanne LeClerc, Head, Social and Performance, Ogilvy Asia, and DieuCam Nguyen, Influence Lead, Ogilvy Asia discussed three key tools and their implications, which were also outlined in their recently published paper:
Digital Humans: key considerations on successfully activating AI influencer(s) for your brand
Digital Possessions: The importance of building communities for unlocking the power of NFTs for your brand
Digital Spaces: Unlocking new culture codes to better understand and engage your consumers in the metaverse
Watch the session above.
Dayoan Daumont is Head CX Strategy Innovation for Ogilvy EMEA.
