Social Media Trends 2023

​​​​​​​First up, the disclaimer. Trend spotting is notoriously selective, subjective and vulnerable to the sideswipes of unforeseen events. This report is no exception.

Ogilvy On—Social Media Trends 2023

2023 will be the year social media marketers will remember as a pivotal moment defined by sharing the controls with consumers and creators.

The Customer Service Crisis is Real

According to prevailing sentiment, customer service is dead. While baby boomers lament the loss of the personalized attention they once enjoyed, Gen Zers demand apps that deliver …


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