by Dan Bennett
The 2024 Behavioral Science Annual is here.
This year's Annual illustrates that big ideas needn't be complicated. As such, the Annual is full of simple yet transformative ideas. These ideas, as illustrated in the case studies within this year's Annual, led to massive shifts in behavior that created tangible results and impact. Inside you'll see how:
- Extending a syllable helped men speak up
- A simple framing change in food labeling curbed waste
- Reminding people that they already vote got them to vote
- Neuroscience helped people design their home how they really wanted to
And of course, there's much more. To see, you'll just have to download this year's Behavior Science Annual.
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Senior Partner & UK Lead, Behavioural Science, Ogilvy Consulting.
