by Tatiana Lindenberg and Andrew Martschenko
M&A is expected to increase 20% in volume in 2024. But according to Harvard Business Review, 70-90% of all M&A transactions fail. New research from Ogilvy Consulting and B2B market research leader NewtonX explores why — and how companies can close that valuation gap.
After a lengthy down period, M&A is surging thanks to a variety of factors:
- Postpandemic economic recovery
- Projected increase in private equity deals of 16%
- Growth in key sectors like technology, mainly from AI
- New cuts in the federal funds rate
In the meantime, while Q4 typically trends as a slower M&A season, the upcoming presidential election is also putting many companies on pause until results reveal more about what the future business and economic environment will look like.
That makes now the ideal time for brands to revisit their M&A strategy. With its extensive experience working with clients undertaking brand acquisitions and migrations, Ogilvy Consulting shares its learnings alongside a new quantitative research study among top executives who have gone through M&A.
Download and read "Beyond the Deal: Why Brand Migration Makes or Breaks M&A" here.
This report was also authored by:
Mark Dewings — Global Consulting Principal, UK Brand & Marketing Innovation
Charlie Harrington — Global Consulting Director, UK Brand & Marketing Innovation
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Tatiana Lindenberg is a Global Consulting Principal, US Brand Architecture & Portfolio Strategy at Ogilvy Consulting
Andrew Martschenko is a Global Consulting Principal, US Brand Architecture & Portfolio Strategy at Ogilvy Consulting.
