Healing Over Hope - 5 Shifts for Impact in a Fight or Flight World
Since we rang in the 2020s, “trends” have metamorphosed faster than it takes to get on board for them. One day you hop on the trend, the next you are already behind the times.
Influencing Business: The Global Rise of B2B Influencer Marketing
With influencer marketing stereotyped by many as a consumer tool, the B2B world has largely written off collaborating with Influencers. As a result, B2B has been slower to accept…
The Future of Customer Loyalty
In the brand world, loyalty is often referred to as a "value exchange". It's an undoubtedly accurate description: the customer gives up some level of data to the company and in…
