How Brands Can Respond To The New Data Normal
By understanding the data economy and its dependence on consumer data – advertising, banking, retail- we can see that there are changes coming fast and from multiple angles.
Value-Based Innovation: How Brands Can Thrive in Times of Inflation—Update
Since the first publication of this paper in April 2022, a lot has changed. Back then, the UK was experiencing its worst inflation in decades at 9%.
Loyalty Trends 2023: Get Ahead of Customer Expectations
Looking ahead to the biggest 2023 trends in Loyalty and CRM, our friends and experts on everything Loyalty and CRM at The Lacek Group have identified five big-picture marketplace…
