Loyalty Trends 2023: Get Ahead of Customer Expectations

01/09/2023 by Tess MacGibbon

Looking ahead to the biggest 2023 trends in Loyalty and CRM, our friends and experts on everything Loyalty and CRM at The Lacek Group have identified five big-picture marketplace trends that will impact loyalty and customer relationship management (CRM) strategies in the coming year.

The new trends report represents reflections and salient examples to help you understand the trends, plan, and then invest in the areas most likely to enhance and grow your customer relationships over the coming year and beyond.

Five key trends are identified and highlighted:

• Consumers will be laser-focused on value
• Brands will delight consumers with phygital experiences
• Consumers will keep demanding social responsibility
• Employee engagement will yield results
• Data privacy will get real

Download and read Loyalty Trends 2023: Get Ahead of Customer Expectations over at The Lacek Group.

Interested in bigger, bolder ideas? Sign up for our newsletter for more insights on how brands can make an impact on the world.

Tess MacGibbon is Senior Director of Thought Leadership at The Lacek Group.