by Dayoan Daumont
One third of the global population now plays video games, but despite gaming’s rapid ascent, one group continues to be neglected: Women. Representing 46% in global gaming enthusiasts, women have an essential role to play in gaming, whether that's as players, characters or professionals.
One trailblazer working to dispel some of the traditional notions of gamers is Queens Gaming Collective, a gaming lifestyle company and content platform built for women, by women. In Conversations That Matter – The Women Hitting Reset on Gaming, Alisa Jacobs and Christie St. Martin of Queens Gaming Collective joined Ogilvy’s Rob Davis and Brad Silber to discuss the critical role women play in this industry.
In addition, Sierra Reid, Esports Program Manager at Intel, and Christie Agausin, Head of DE&I and Community Initiatives at EA were on hand to discuss the immediate opportunities for brands.
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Dayoan Daumont is a Consulting Partner, Innovation and Digital Transformation at Ogilvy Consulting.