PR and the Product Lifecycle: Go Beyond the Launch
Make a splash. Turn heads. Cause a stir. For many products in the pharma space, many Public Relations (PR) efforts seem to focus on a product’s big debut—the launch.
Ogilvy On—The Future-Facing Marketing Organization
As brands and businesses gradually come out of the COVID era, everyone is still grappling with the business, political, environmental, and societal changes of the last 18 months.
How Brands Can Shape the Metaverse to their Advantage
By now, you have probably heard something about the metaverse. Maybe you’ve heard it referred to as “the new internet”.
