For Gen Z, Brand Is What You Share, Not What You Sell — Part I
For Gen Z, brand is what you share, not what you sell.
Brands, Blockchains & The Creation Of Value
Blockchain technology and cryptocurrency have ushered in what is referred to as "decentralized finance" or DeFi, for those in the know.
Adventures in the Metaverse: The Potential (and Potential Problems) for Brands
Since computing entered our individual lives, we are by turns astonished and blasé about each succeeding wave of technology innovation.
The Lasting Impact of Pandemic Shopping Behaviors
Few events affected Americans’ shopping habits as swiftly and profoundly as COVID-19. In the earliest days of the global pandemic, consumers rushed to stock up on pantry items,…
How Brands Can Swim Against the Inflation Stream
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a recession shock” are just a handful of ways we’ve been bombarded with…
Ogilvy Brand Impact Index
Ogilvy’s stated mission is to inspire brands and people to make an impact.
Ogilvy On: Digital Empathy — Can Virtual Interactions Create Meaningful Connections?
The Metaverse. NFTs. AI Influencers. There’s no small amount of hype around these new forms of digital engagement. But how should brands use these tools to influence people…
Getting Future-Ready with Marketing Transformation
From navigating the metaverse to marketing to machines, data science to behavioral science, and real-time insight to real-time content marketing; CMOs must continue to evolve…
The Shift from Image to Impact: How Brands Are Creating an Antidote to Apathy
Since the dawn of advertising, brands have tried to attach themselves to cultural trends. When brands see something catch the attention of their target audience, they figure it…
Sustainability Communications Need to Get Real
Despite a growing increase in conversation around action on sustainability issues from corporations, brands and the media - the environmental and social issues being addressed…
