Who's Really Transforming in Your Digital Transformation? (Hint: It's Your Employees)
Failure for digital transformations seems almost unavoidable. Where defined as “not meeting original objectives,” failed digital transformations happen at a rate that ranges…
Big Ideas From the Big Game
With the biggest advertising event of the year behind us, Strategy Director Aakriti Goel, Associate Strategy Director Elise Alverson and Junior Strategist Lauren Neff reflect on…
The Ogilvy Health Social Check-Up 2023
It comes as no surprise that 2022 marked a pivotal moment in social media use. From Elon Musk’s takeover of Twitter to the unstoppable rise of TikTok and the proliferation of…
Social Media Trends 2023
First up, the disclaimer. Trend spotting is notoriously selective, subjective and vulnerable to the sideswipes of unforeseen events. This report is no exception.
Ogilvy On—Social Media Trends 2023
2023 will be the year social media marketers will remember as a pivotal moment defined by sharing the controls with consumers and creators.
The Customer Service Crisis is Real
According to prevailing sentiment, customer service is dead. While baby boomers lament the loss of the personalized attention they once enjoyed, Gen Zers demand apps that deliver …
How Brands Can Respond To The New Data Normal
By understanding the data economy and its dependence on consumer data – advertising, banking, retail- we can see that there are changes coming fast and from multiple angles.
Value-Based Innovation: How Brands Can Thrive in Times of Inflation—Update
Since the first publication of this paper in April 2022, a lot has changed. Back then, the UK was experiencing its worst inflation in decades at 9%.
Loyalty Trends 2023: Get Ahead of Customer Expectations
Looking ahead to the biggest 2023 trends in Loyalty and CRM, our friends and experts on everything Loyalty and CRM at The Lacek Group have identified five big-picture marketplace…
Influence Trends You Should Care About 2023
In the beginning, there were many skeptics. Some thought influencer marketing was a fad. Some wrote it off as a minor tool in their arsenal.
