How Brands Can Swim Against the Inflation Stream
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a recession shock” are just a handful of ways we’ve been bombarded with…
Ogilvy Brand Impact Index
Ogilvy’s stated mission is to inspire brands and people to make an impact.
Ogilvy On: Digital Empathy — Can Virtual Interactions Create Meaningful Connections?
The Metaverse. NFTs. AI Influencers. There’s no small amount of hype around these new forms of digital engagement. But how should brands use these tools to influence people…