How to Increase Your Marketing Effectiveness With Behavioral Science
As marketing budgets get tighter and tighter, it’s more important than ever marketing messages do their job of persuading consumers & customers first time around.
2022 Singles' Day Insights: A Deep Dive Into Omnichannel Customer Value Management
This year’s Singles’ Day festival didn’t look drastically different from the last couple of years: hours of livestreaming content across platforms; two waves of pre-sales, albeit…
Why Global Brands Can't Depend on Their 'International Halo' in Local Markets
From Ogilvy’s perspective, how much more complex has it become to manage and govern global brands?
