Influence Trends You Should Care About 2023

In the beginning, there were many skeptics. Some thought influencer marketing was a fad. Some wrote it off as a minor tool in their arsenal.

Ogilvy On — 2023 Influence Trends You Should Care About

Influence has changed the way brands build relationships and interact with their customers.

Ever Heard of HealthTok?

When it comes to companies taking the TikTok plunge, we don’t spontaneously think of the healthcare industry.


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