![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/Online-to-Offline-Framework-for-Engagement.jpg?itok=uzr14K5f)
Online to Offline: Framework for Engagement
The average shopper now moves without hesitation across contexts, media channels, platforms, and devices. As a result, the lines between online and offline have become…
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It’s Not About TV Versus Online. That’s Missing The Point
There is nothing out there that can replace the massive power that television can wield.
![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/The-Digital-Age-of-Branding.jpg?itok=XvuLKzJQ)
The Digital Age of Branding: Leading with Purpose
As the digital age continues to refine brand engagement, there is increasing opportunity for brands to identify new markets and serve them as never before.
![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/Engaging-customers-with-the-internet-of-things.jpg?itok=nHHpWgHZ)
Engaging Customers With The Internet Of Things
Recently, Apple was granted a patent for a smart wearable device variously referred to by the tech giant as iWatch or iTime.
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How Not To Shoot Yourself In The Foot With Advertising
Peculiar thing happened a number of years ago. Two of our major banks simultaneously ran advertising that made them worse off.
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Why Business Leaders Must Learn the Art of Embroidery
Next door to Paul Bishop’s biweekly class, which outlined the finer points of corporate finance to an overflow crowd, I gathered with a small group of second year students in my…
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What Brands Can Learn From A Queen
From jingle to franchise, and endorsement to PR – The Queen of England does branding very well, and commercial brands should take note.
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Why Recognition Matters on the New Frontier of Brand
The emails went back and forth between the senior executives and the brand advisors. “We need a catchier phrase,” lamented one. “All the other units have one,” complained another…
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The (Ice) Bucket List
The Ice-Bucket Challenge. More than two million videos splashed across Facebook. A cool $22.9 million raised for the ALS Association between July 29 and today, compared with $1.9…
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Leveraging data into social ROI
We spend so much time talking about “big data”, but there is still often a considerable disconnect between what we think that means and the business-critical results that data can…