Digital Marketing - how to use it to sell more
Pervasive technology is dramatically challenging our understanding of marketing. In 2020 there will be 50 billion devices connected to the internet. And this trend is not limited…
The secret to a Fab startup
“It’s a f**ing startup. Why are you here?” This is the title of a blog post by Fab co-founder Jason Goldberg, which he posted on Monday to address questions regarding the…
Facebook’s messaging monopoly continues
Over the next couple of weeks, users of the Facebook app will receive notifications stating that if they wish to continue using the Facebook Messenger service, they will need to…
Oculus Vr Now Belongs to Facebook
Once again, Facebook has found itself at the centre of a tech controversy. This week it is due to Mark Zuckerberg’s decision to acquire Oculus VR, the company behind the…
The Snapchat saga continues
We just can’t seem to stop talking about Snapchat these days. First there was the security breach at the start of the year, which saw millions of user names and contact details…
Are you Digitally Normal?
According to new research released this month by Mindshare, Singapore and China are among the countries leading the global league tables when it comes to online motivations.
Social Measurement
But can social data yield measurements that are comparable to those from other, more established forms of research?
Is Content the New Currency?
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late.
The New Savvy Shopper
They go by the name Digital Divas, and for good reason: Among those women who are shopping online, Digital Divas are easily the savviest, posting, texting and tweeting their way…
Fast Consumers and Smart Brands
Research from 32 cities around the world has revealed that people are, on average, walking 10% faster than they did just 12 years ago.
