Will Content Marketing Ever Be Perfect?
How can content marketing continue to have value to both brands and consumers in an increasingly over-saturated ecosystem? Content Marketing’s Next Big Focus, an event sponsored…
3 Lessons For “Brain-friendly” Advertising
According to Neil Davidson, Director of HeyHuman, there are more and more “shallow relationships” occurring between consumers and brands. And that makes sense; we’re living in…
Insights And Opinions From Marketing Matters
At the All That Matters summit in Singapore, the ‘Marketing Matters’ track explored new trends and challenges faced by both brands and consumers in 2016, and sought to answer once…
The 3 Obstacles To A Great Idea
Top Tips from BBH that you won't want to miss.
Brands Shift, Amazon Lifts
Loser: Traditional retail. Macy’s is closing 100 stores, and fashion brands like Coach and Michael Kors are pulling products from department stores in an effort to burnish their…
Integrating Digital Intelligence Into Brand Strategy
With Google now processing over 40,000 search queries every second – a staggering 3.5 billion requests a day – data creation has exceeded imaginable levels. Managed well, this…
The New Rules Of Retail Engagement
For brands to be successful in the future, they need to align value with “values.” That was the resounding sentiment at last month’s major trend conferences: Copenhagen Fashion…
5 Key Takeaways For Brands From WWDC 2016
There was no shortage of announcements made this year at Apple’s annual World Wide Developer Conference (WWDC). We’re going to take a closer look at a few updates coming this fall…
7 Brands With Successful Mobile-First Strategies
The last five years have been called the “year of mobile” and time spent on mobile has exceeded desktop since 2013. While many predicted the shift to mobile, few grasped the…
Brands & Entertainment Collide
With so much branded entertainment being produced, and so many channels where it can be distributed, how does anyone stand a chance of cutting through the noise? What do the…
