Strategic Communications Defines Corporate Reputation
I’ve heard some marketers say the role of PR was never really meant to build a brand but rather like a doctor taking the Hippocratic Oath, it is to do no harm to it. I’m not so…
China: A Superpower In The Making
The emergence of China as a global superpower cannot be overlooked. China will play a hugely significant role in shaping both the developing world and redefining the developed…
A Management of Worthy Intentions
We are unfolding the 5 dimensions of the “Identity as Culture” model through this series of parables that brings culture to light through fiction.
What eCommerce Really Means
Giulia Lina Callegari wants more brands to stop putting electronic commerce in a box and see the future of online shopping as a continuous process that cuts across all channels of…
The secrets of the fastest billion dollar company
You might have heard of Xiaomi: it’s one of the most exciting start-ups that China has produced; a Blackberry & Apple slayer; a hero for a generation of young Chinese, and a model…
Purpose Is Key. But It Belongs To CEOs, Not Marketing
I’ll bet very few in your business know what builds your brand.
Digital Retail
The digital world has overturned traditional stories about how consumers research and buy. Of course the old story- a tidy universe in which Awareness was followed by Information…
What the old shopkeeper knows
To understand how to best take advantage of Continuous Commerce™ as we plunge headlong into the future of eCommerce, all you have to do is look backwards.
Open Sesame For Digital Innovation
Digital innovators looking for inspiration should look East to China, where they’ll find a cash-rich hotbed of digital innovation, by Dr Paul Marsden, Consumer Psychologist,…
Online to Offline: Framework for Engagement
The average shopper now moves without hesitation across contexts, media channels, platforms, and devices. As a result, the lines between online and offline have become…
