Influencing Business: The Global Rise of B2B Influencer Marketing
With influencer marketing stereotyped by many as a consumer tool, the B2B world has largely written off collaborating with Influencers. As a result, B2B has been slower to accept…
The Future of Customer Loyalty
In the brand world, loyalty is often referred to as a "value exchange". It's an undoubtedly accurate description: the customer gives up some level of data to the company and in…
Flashover: Creativity, Business, and Society in the Age of AI
AI will fundamentally change advertising and marketing, industry verticals, and society at large.
Has Meta's Twitter Answer Arrived? Threads at a Glance
The rumors over the last two months have been confirmed: as of today, Meta's new text-based app, called Threads, is now available for free download in more than 100 countries from…
Investing in Your Employees is Investing in Your Brand
Every year, organizations spend billions of dollars to create and sustain positive brand perceptions. That includes consumer advertising, public relations, social media and…
Ogilvy On—The Future of Data
Nearly three-quarters of digital media is now addressable, and that’s expected to rise to 80% by 2025.
Pay Back Your Investment in Marketing Technology at the Speed of Light — Part I
The majority of brands across the globe struggle with optimizing return on capital investments in marketing technology.
Pay Back Your Investment in Marketing Technology at the Speed of Light — Part II
CEOs across the globe have made optimization of their marketing technology (MarTech) stacks a top priority.
The Impact of AI on Marketing: From Algorithms to Artistry
The potential of AI is captivating; the hype surrounding it undeniable. Its world-changing capability, coupled with the speed at which it has improved in quality, is pointing…
The Future in a Minute: An Aging Population Turns Silver into Gold
In the latest episode of The Future in a Minute, Jeremy Katz illustrates the incredible—and growing—purchasing power of aging consumers.
