by Shruti Tiwari and Yeonhee DeLorenzo
As we forge ahead into 2024, the media landscape is teeming with innovation and evolution. Advertisers, who once clung to the security of proven channels, are now poised at the brink of a transformative era. From the integration of immersive AI technologies to the strategic utilization of data analytics, the six trends outlined below are reshaping the way advertisers think about engagement. They offer a canvas for creativity that has been long-awaited, allowing for more personalized and impactful consumer experiences. With these trends gaining traction, we’re witnessing a renaissance in big media—a return yet with a modern twist that could redefine the industry’s parameters.
Click here to download 6 Trends Revolutionizing Media in 2024.
Shruti Tiwari is Managing Director, Content and Performance Marketing at Ogilvy.
Yeonhee DeLorenzo is Senior Director, Performance Marketing at Ogilvy.
