The Shift from Image to Impact: How Brands Are Creating an Antidote to Apathy
Since the dawn of advertising, brands have tried to attach themselves to cultural trends. When brands see something catch the attention of their target audience, they figure it…
Sustainability Communications Need to Get Real
Despite a growing increase in conversation around action on sustainability issues from corporations, brands and the media - the environmental and social issues being addressed…
Maximize the Potential of Your Customer Experience Investments
Customer Experience (CX) is critical to every organization’s success. It impacts the ability to generate revenue, reduce costs, mobilize employees and foster customer loyalty.
Our Actions Matter: Planning for Positive Impact
Last year’s United Nations Climate Change Conference—commonly referred to as COP26—was billed as perhaps our best chance to avoid climate catastrophe.
Value-Based Innovation: How Brands Can Thrive in Times of Inflation
By April 2022 few of us in the business world need reminding that the UK is experiencing its worst inflation in decades, or that wage stagnation and higher NI taxes are…
Sustainable CX: The Journey to Creating Sustainable, Inclusive, Lasting Business Growth
The biggest challenge faced by organizations today is how to continue to grow and make a profit while prioritizing being a responsible global citizen.
How Brands Can Help Build the Metaverse Responsibly
With billions of dollars in the pipeline and the most prominent tech voices trying to imagine what the future holds in the era of the metaverse, a crucial question arises:…
Growth for Growth: How Can We Help the Food Industry Accelerate Their Efforts Against Malnutrition?
Ogilvy Consulting is part of the #GrowthforGrowth team which has brought together five years of learning to provide a curated selection of tools and resources to help overcome…
The Changing Look of Loyalty
Loyalty programs have long been considered an essential part of a well-rounded loyalty strategy, and they can drive significant business results.
How Smart Stores Can Delight Customers
The development of e-commerce is progressively threatening the future of traditional retail stores, and the impact of the COVID-19 pandemic is depleting store traffic.
