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Engaging the future consumer
The Fila Disruptor 2 and its follow-up Disruptor 3 sneakers are perhaps the trendiest shoes at the moment.
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Can influencer marketing make herbal tea cool?
口碑, or kǒu bēi, means ‘word-of-mouth’ in Chinese, and it is usually used in the context of a person’s or business’s reputation.
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Building Coca-Cola’s Customer Data Platform
American businessman John Wanamaker, whose eponymous department store helped shaped the country’s retail industry in the late 19th and early 20th century
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What Does Coronavirus Mean For Brands on Social Media?
The coronavirus pandemic represents uncharted territory for businesses.
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COVID-19: How to Communicate in Turbulent Times
COVID-19, better known as the coronavirus, has caused unease across the globe.
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Executive Social Visibility: A Powerful Communications Strategy
An organization’s key individuals have always been crucial to its fortunes.
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High-Science Storytelling: Cracking the Code on Meaningful Messaging
Define the Overall Brand Story First, Then Decide How it Gets Executed
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Brands and Lies in the Post-Truth Era
“What we gain by lying in reputation and skill, we lose in consideration.”
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Digital Experience Systems: Expanding Design Systems to Serve the Full Customer Experience
In this era of ever-evolving technology and innovation, organizations can no longer rely solely on a static dot-com to connect with customers.
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The Quadruple Value of Connected Consumers
We live in a world where customer expectations are constantly changing.