Can influencer marketing make herbal tea cool?
口碑, or kǒu bēi, means ‘word-of-mouth’ in Chinese, and it is usually used in the context of a person’s or business’s reputation.
Building Coca-Cola’s Customer Data Platform
American businessman John Wanamaker, whose eponymous department store helped shaped the country’s retail industry in the late 19th and early 20th century
What Does Coronavirus Mean For Brands on Social Media?
The coronavirus pandemic represents uncharted territory for businesses.
COVID-19: How to Communicate in Turbulent Times
COVID-19, better known as the coronavirus, has caused unease across the globe.
Executive Social Visibility: A Powerful Communications Strategy
An organization’s key individuals have always been crucial to its fortunes.
Brands and Lies in the Post-Truth Era
“What we gain by lying in reputation and skill, we lose in consideration.”
Digital Experience Systems: Expanding Design Systems to Serve the Full Customer Experience
In this era of ever-evolving technology and innovation, organizations can no longer rely solely on a static dot-com to connect with customers.
High-Science Storytelling: Cracking the Code on Meaningful Messaging
Define the Overall Brand Story First, Then Decide How it Gets Executed
Data, Diapers, and Dollars: Let Your Analytics Data Lead You to Exceptional Experiences
In this day and age, it’s no longer enough to simply make beautiful, intuitive digital experiences.
5 Television and Video Trends Advertisers Need to Watch in 2020
2020 is here and it’s shaping up to be another great year for direct response marketers looking to drive growth via TV.
