Innovating for Sustainability and Scalability
“Have a good product and the customers will come.” – This business approach might have worked a long time ago when choices were scarce but, in the current market where competition is rife and consumers have an array of options, businesses have to work a lot harder. Not only do they need to innovatively present their products and services, they need to position themselves in a way that resonates with customers. Clearly, today’s consumers have exacting standards and know what they want, and businesses that hope to attract their custom will need to level up.
While businesses may recognise the need to differentiate themselves, small and medium-sized enterprises (SMEs) often do not have the resources nor expertise to analyse trends, design clever marketing campaigns, establish a compelling brand positioning or address other critical business issues. In this eBulletin, we share how two SMEs took definitive steps towards innovating for the future in spite of their lean resources. Through the UOB-SMU Asian Enterprise Institute’s flagship SME Consulting Programme (SCP), Wilsafe Systems Pte Ltd underwent a brand audit and received practical strategies to increase its impact among its target audience; Comoclub Pte Ltd, after a customer journey evaluation, obtained recommendations on optimising the customer journey, to enhance its member privilege programme.
In each case, the SCP project was managed by a team of student-consultants under the supervision of an industry veteran as Project Advisor and a Project Manager from the Institute. Working closely with the SME, the consulting team discerned the business issues, leveraged scientific methodologies to conduct the research, and proposed feasible, practical solutions that addressed the problems.
If you have a business issue that requires a solution, or if you are pondering innovative new ways to scale up your business or make an impact, the SCP could be the key to unlock your next phase of development. Shall we talk?
| Exquisite, Elevated Experiences: Comoclub Pte Ltd (Project Scope: Customer Journey Evaluation) | |
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The COMO Group is a contemporary luxury group offering exceptional lifestyle experiences through five business units spanning fashion, dining, gourmet groceries, wellness and hospitality. Headquartered in Singapore, the Group has established its international footprint through its hospitality and fashion businesses. Today, its principal experiential offerings in Singapore fall under the purview of four business units (BUs) and feature fashion (Club21 and Dover Street Market), dining (restaurants at COMO Dempsey), gourmet grocers (Supernature and Culina Market), and wellness (COMO Shambhala). Read more
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| Fire Safety Turnkey Solutions: Wilsafe Systems Pte Ltd (Project Scope: Brand Audit & Strategies) | |
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Wilsafe Systems Pte Ltd provides a comprehensive suite of fire suppression systems for the marine and offshore (O&M) industry. With expertise spanning design, manufacturing, installation and commissioning, the small and medium-sized enterprise’s (SME’s) complete solutions translate to seamless efficiency and convenience for its customers as the company can help oversee the value chain of their fire suppression systems from end to end.. Read more
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