What Advertising Can Learn From Evolutionary Psychology
There is an important debate within advertising, centered around ‘standardization’ versus ‘adaptation’.
Conversations That Matter—Keeping it Real With Gen Z
Gen Z has broken many norms.
Conversations That Matter—Ogilvy Consulting 2021 Trends Report
If you’re trying to take advantage of a trend now, you’re probably already too late.
The Growth of Chinese Digital Disruptors
A popular Chinese quote from The Art of War says: “Just as water retains no constant shape, so in warfare there are no constant conditions.”
How Can Chinese Brands Achieve Global Ambition?
“It’s China’s World” claimed Fortune magazine on the release of its eponymous list of the top 500 companies for 2019.
Conversations That Matter—Closing the Wellness Gap for Growth
The global wellness economy is valued at US$4.5 trillion.
Consumers Expect All Brands to Provide Wellness Offerings, New Ogilvy Study Finds
The US$4.5 trillion global wellness economy – growing twice as fast as the global economy – is now so pervasive that for 73% of global consumers, wellness is now considered an…
Conversations That Matter—Driving ROI Through Social Commerce Experiences
Social Commerce revolutionized how consumers shop, and Covid-19 only accelerated the shift.
The Wellness Gap
No longer a luxury sector of spas, yoga and detox diets, the global wellness economy is worth US$4.5 trillion and is growing twice as fast as the rest of the economy.
Conversations That Matter—Preparing Your People For the New Way of Working
COVID-19 has fundamentally changed the social contract between employees and employers.
