Social Commerce revolutionized how consumers shop, and Covid-19 only accelerated the shift. Gearing up to succeed in Social Commerce is now a must for brands (and their agencies). But establishing Social Commerce success requires specific planning considerations and execution. Apart from fierce competition for the audience’s attention, each step in the purchase journey can lead to users dropping off, damaging ROI. In Conversations That Matter – Driving ROI Through Social Commerce,  our speakers and special guests from Instagram and MikMak framed the emerging relevance of Social Commerce, and advised on how to run an effective Social Commerce strategy tailored to today’s omni-channel world. Click here to download the session deck. You can watch in its entirety above, where the team covers:

• How Social is evolving and becoming the next priority Commerce channel
• Key planning considerations to yield Social Commerce ROI
• How to leverage Social Commerce and Tech solutions and design immersive/seamless experiences