2022 Singles' Day Insights: A Deep Dive Into Omnichannel Customer Value Management
This year’s Singles’ Day festival didn’t look drastically different from the last couple of years: hours of livestreaming content across platforms; two waves of pre-sales, albeit…
Why Global Brands Can't Depend on Their 'International Halo' in Local Markets
From Ogilvy’s perspective, how much more complex has it become to manage and govern global brands?
Purpose Isn't a Magic Wand: How to Be Authentically Purposeful
Purpose is the latest buzzword in boardrooms, marketing briefs and financial reports.
Ogilvy On: Winning With Gen Z—How To Become a Brand That Shares
More than any previous generation, Gen Z wants to be involved in the ideation and curation of culture-led participatory moments with the brands and people they care about.
Getting Out of the Comfort Zone: How Brands and Marketers Can Drive Impact
It’s an oft-cited statistic, one that comes up often probably because of how staggering it is. Three quarters of brands could disappear overnight, and consumers wouldn’t…
Wellness Influencers Got Real — But Where Are Brands?
Wellness is critically important to people today — and this is especially true for Gen Z and Millennials.
This Too Shall Pass — Making an Impact in a Downturn 10/03/2022by Aakriti Goel, Elise Alverson and Antonis Kocheilas
The tsunami of troubling economic news is taking its toll on consumers, colleagues, your boss, and even your mum. Gas prices have hit a staggering high, rents and mortgage rates…
For Gen Z, Brand Is What You Share, Not What You Sell — Part I
For Gen Z, brand is what you share, not what you sell.
The Lasting Impact of Pandemic Shopping Behaviors
Few events affected Americans’ shopping habits as swiftly and profoundly as COVID-19. In the earliest days of the global pandemic, consumers rushed to stock up on pantry items,…
Brands, Blockchains & The Creation Of Value
Blockchain technology and cryptocurrency have ushered in what is referred to as "decentralized finance" or DeFi, for those in the know.
