You Won’t Believe The Truth About Clickbait
We’re all familiar with it. It’s become a part of everyday life. It is likely, in fact, that this is not the first article you have read today with an enticing but obfuscated…
Social Media Recipe For Asia?
Thomas Crampton, Global Managing Director of Social@Ogilvy shares what brands need to do if they want to enter the social media landscape of Asia.
The Globalization Of The Local Supermarket
There was a time not that far in the past, when Steve Jobs was alive but Kurt Cobain was not, when creating something exotic from packaged ingredients at the supermarket required…
How To Avoid Multi-Platform Pitfalls
As increasing numbers of brands shift to a mobile-first approach, how can marketing best practices be utilised to enhance brand perceptions in Southeast Asia? This was the…
The Science Of Selling Pizza
“We understand it’s about building business, and when business is tough, you will try a lot of knee-jerk actions to build traction.”
Five Focus Points For Consumer Brands In The Next Five Years
Even though e-commerce continues to disappoint as a share of all retail (less than 8% as of Q1 2015), the influence of digital on sales is skyrocketing. As of September, half of…
The Past, Present And Future Of Facebook
Facebook started out in early 2004 as a ‘Hot or Not’-style campus network where students could ‘rate’ their fellow Harvard peers, but it soon evolved beyond an extension of…
Your Millennial Colleagues Want You to Know...
Millennials are a hot topic in the halls of the largest and most successful companies. Talent managers and leaders at all levels are asking “What do they want?” and “How do we…
What the Shift From TV to Digital Video Means
Great YouTube ads are born from great creative ideas. But how does the shift to digital video change the creative process? Google’s head of agency sales, Tara Walpert Levy, shares…
Earned Media Drives Greatest Influence
Today’s savviest PR professionals are obsessed with how people get their news. In media relations we are tasked with securing headlines for clients. Our approach is to get inside…
