The truth about Facebook’s ethnically targeted advertising
In addition to targeting consumers by location and interests, Facebook also offers advertisers the ability to reach (and exclude) specific ethnic groups.
Romance Is In The Business
Tim Leberecht, author of The Business Romantic talks about embracing emotion as a counter for excessive quantification in this digital age and shares his rules of enchantment.
Tham Khai Meng: The Power Of Creativity
Tham Khai Meng, Co-Chairman and Worldwide CCO of Ogilvy & Mather speaks to Monica Lazzarotto, Director of Youmark on how creativity has changed over the years...
What Defines Creativity in an Integrated Model?
Creativity takes many forms in the way companies communicate today.
Will Content Marketing Ever Be Perfect?
How can content marketing continue to have value to both brands and consumers in an increasingly over-saturated ecosystem? Content Marketing’s Next Big Focus, an event sponsored…
3 Lessons For “Brain-friendly” Advertising
According to Neil Davidson, Director of HeyHuman, there are more and more “shallow relationships” occurring between consumers and brands. And that makes sense; we’re living in…
Insights And Opinions From Marketing Matters
At the All That Matters summit in Singapore, the ‘Marketing Matters’ track explored new trends and challenges faced by both brands and consumers in 2016, and sought to answer once…
The 3 Obstacles To A Great Idea
Top Tips from BBH that you won't want to miss.
Brands Shift, Amazon Lifts
Loser: Traditional retail. Macy’s is closing 100 stores, and fashion brands like Coach and Michael Kors are pulling products from department stores in an effort to burnish their…
Integrating Digital Intelligence Into Brand Strategy
With Google now processing over 40,000 search queries every second – a staggering 3.5 billion requests a day – data creation has exceeded imaginable levels. Managed well, this…
